College Admissions Services LLC

Preparing you for every step of the process



College Admissions Services is a comprehensive coaching service where your student will meet with our team of college coaches and receive guidance and expertise throughout the college applications and admissions process.

Our coaches will guide students through:

After consulting with the parent and student, our college coach will identify goals and expectations for the student. When a plan has been agreed upon, the student and coach will meet regularly to achieve these set goals. Our goal at College Admissions Services is to help your student achieve their goals and reach the highest level of achievement possible for your student.

About Us

College Admissions Services, LLC was created in the spring of 2010 by Darla Neal. Darla’s corporate experience was a natural transition to comprehending the college admissions process. She quickly built a client base and has placed over 500 students to major universities. Our mission is to work with students and parents within St. Johns and Duval counties to identify schools that match the student's academic and social interests and then guide both students and parents through the entire application process: resume, essay, application and scholarships. Darla is a member of Southern Association for College Admission Counseling and Independent Educational Consultants Association, nationally recognized organizations for college counseling.

headshot of Darla Neal

Darla Neal

Darla Neal attended the University of Texas and is a graduate of the University of Florida with a B.S. in Business Administration and Marketing. She has worked for Merck & Co. and Johnson & Johnson in sales, training, physician education and management. She was also a director with The American Heart Association. Darla has been actively involved in her community as a board member and leader of the Ponte Vedra Women’s Civic Alliance, IB Booster Board, Nease College Fair, St. John’s Middle School Athletic Association, and as an advocate of the students in transition with the A.S.S.I.S.T. program. She has been coaching students for over twelve years. Darla has successfully placed 500+ undergraduate, graduate and transfer students. Her specialty is connecting with the student and their parents to ensure exceptional guidance throughout the process. She will inspire your student to be their personal best represented by their essay, resume and application.

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Ashley Hart

Ashley Hart graduated from Wake Forest University with a Bachelor of Arts double major in Spanish and Religion. She worked in the non-profit sector for a decade, shifted into travel work and now assists students in addition to managing her own company, She Plays. Ashley has worked with high school students for over 15 years, as both a mentor and an admissions counselor. She is thrilled to be working with College Admissions Services, LLC, and excited to help students and their families navigate the application process.

Headshot of Rhonda Reidenbach

Rhonda Reidenbach

Rhonda is a graduate of the University of South Florida with a B.S. in Finance. Her daughter was a college varsity athlete and received her undergraduate degree from Emory University and her masters from Georgetown University. Rhonda was hired into the accelerated management program at Bellsouth/AT&T and has also worked in the real estate and business consulting industries, holding positions in finance, marketing, sales, strategy, training and contract negotiations. She was appointed to various leadership positions in The Bolles School Parent Association, culminating in a two-year chairmanship managing the efforts of 120+ committee chairs across four campuses. Rhonda was a member of The Bolles School Board of Directors and was active on the college counseling committee. The skills she has developed through her professional career and community involvement have been invaluable in her current role preparing students for and coaching them through the college application process. Most meaningful to Rhonda over the years has been the bonds she has created with students and their families and the rewards of receiving such heartfelt sentiments

Headshot of Jane Courtney

Jane Courtney Davis

After a successful career in consulting with Andersen Consulting and Wachovia, Jane Courtney focused her full-time efforts on raising her four children. As they grew and entered their school years, Jane Courtney became ever involved in helping their schools in any way she could. She started three 501c3 non-profit organizations that have raised over $350,000 to support three Duval County public schools, enhancing the environment in which our students grow and learn. With her children moving into high school, she helped lead the efforts to transition Samuel Wolfson School for Advanced Studies to a dedicated academic magnet school beginning in 2018. Her continued strong and thoughtful leadership established the college counseling role at Wolfson where she currently delivers a college counseling program for all grade levels and provides one-on-one support for the application process. She advises students and parents on high school course selection, extracurriculars, standardized test prep, college list creation, application strategy, college essays and financial aid & scholarships. She brings over 115 college admission representatives to the Wolfson campus, increasing the accessibility and opportunities for students. She will soon earn a certificate in college admissions counseling through the UCLA College Counseling program. She has enjoyed working as an independent education consultant with College Admissions Services, LLC since 2021.

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Jennifer Grannis- Editor

Jennifer has been an avid reader and writer her entire life. She has published four fiction novels with a major publisher—one an audiobook. Although her background is fiction, her passion is communicating— whether a scene in a novel or a compelling personal essay. She is currently working on her master's degree in English at UNF, but it's a long-term project with three daughters.

Coaching Services

We offer the following services when meeting with students:

  • Student advising and resume prep beginning as early as 8th grade through in person meetings
  • Selecting and setting up college visits
  • Determine appropriate stretch, target, and safety schools
  • Guidance while completing CommonApp, Coalition Application, and individual university applications
  • Register and send scores for SAT/ACT
  • FAFSA application assistance and review
  • Bright Futures application assistance
  • Honors applications and essays review
  • Scholarship applications and essays review
  • Interview prep
  • College selection guidance - finding the right fit for your student
  • Assisting students with Naviance and Scoir
  • Assisting and advising students in transition to college
  • Preparing for orientation and completing housing applications

Customer Testimonials


Darla Neal
College Admissions Coach
(904) 540-4971

Rhonda Reidenbach
College Admissions Coach
(904) 504-6331

Jane Courtney Davis
College Admissions Coach
(904) 563-6029